Another fashion is possible: “I make something new and desirable with a garment seen as waste.”

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Starting Monday, June 2, the Senate will examine the proposed law regulating "fast fashion." The bill targets ultra-fast fashion while sparing brands like H & M and Zara. Meanwhile, some French companies have a more virtuous production model, without being valued. This week, owners of ethical brands tell us about their ecological awareness and their business model. Today, Lucie Grand Mourcel, founder of Maison Mourcel, which upcycles discarded clothing.

“I grew up in the 90s, a period when the hip-hop aesthetic was taking hold in France. We wore oversized clothes and my brothers often had very straight-cut football jerseys, very masculine, shapeless, where everything was at the shoulders. It didn’t fit women’s curves, who were forced to tie knots and roll up their sleeves. At the same time, when I go out and look around me, I witnessed a kind of standardization of clothing with fast fashion brands (H & M,